| Where the new pixels go | Outside the original frame, on the band the canvas exposes | Inside the original frame, under the brush | Everywhere; the frame is invented from a brief |
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| What happens to your photo | Kept at its own pixel size and composited back untouched | Kept outside the painted region | Used at most as a reference for the design |
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| What you choose | A canvas ratio and one of nine anchors | A brush stroke and a replacement description | A brief, a headline and a format |
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| Resulting shape | A different aspect ratio from the source | The same aspect ratio as the source | Whatever the placement needs, designed from scratch |
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| The job it solves | A photo in the wrong shape for a placement | A wrong or unwanted region inside a photo | A campaign graphic that does not exist yet |
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| Cost on IMG AI | 10 credits per run | See the generative fill page | See the banner generator page |
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